Pierre Nierhaus

Pierre Nierhaus is gastronome, consultant, trend expert and author hailing from Dusseldorf, Germany. During his illustrious career, he has managed a total of 15 gastronomy-related enterprises, either personally or in partnership. Founded in 1982, his consulting agency has developed and realized almost 100 gastronomy projects in many different sectors. Pierre Nierhaus draws his primary inspiration for his expertise as manager and consultant from his passion for innovation, which was gained through investigative trips to the key “trend” cities of the world. Nierhaus is also PR and marketing consultant for major players in the USA film industry. Larger companies and smaller enterprises benefit from his comprehensive knowledge in many fields, and especially from his trend and innovation workshops. He is a popular speaker on the subject of innovation and long-term strategy in the context of international gastronomy.

Biography
In 1981, after shifting his attentions from the hotel sector to cinema, Nierhaus became leader and chief press officer of several movie theaters in Dusseldorf. Shortly thereafter, he was invited by the movie distributor United Artists (later UIP / Universal) to handle their PR activities in Frankfurt.

Nierhaus’ own consultancy business was founded in 1982, at first chiefly for marketing and communication, but later concentrating more on the gastronomy sector. During this period, he also opened his first restaurants. In the years leading up to 2003, he conceived and operated 15 more establishments, either single-handedly or with partners.

Since it’s foundation, the Nierhaus consultancy has developed and realized almost 100 projects in diverse catering sectors. These include bars, casual and fine dining concepts for individual or system gastronomy, as well as multi-unit establishments. Nierhaus was contracted by a major Swiss company to develop the franchise concept for a chain of coffee bars. One of Nierhaus’ specialities is the conceptional integration of gastronomy within large leisure centers, especially shopping malls.

Apart from his experience as concept developer, a great deal of the consulting work consists of managerial and executive coaching. Nierhaus promotes an intensive and comprehensive one-to-one dialog with the decision-maker throughout the entire coaching period – from the initial analysis to ongoing consulting to final realization. Pierre Nierhaus studied systemic process management and coaching.

His unfailing instinct for successful trends, together with his many sure-fire market analyses, have made Nierhaus one of the most eminent innovation experts in all Germany. One of his main interests is international concept-transfer, particularly between the EU, USA, Asia and eastern Europe. He presents his knowledge of these sectors in lectures and workshops in the trend-capitals of the world, as well as in-house.

Nierhaus has written several guides to New York city. He has also published articles in hotel and catering trade magazines concerning international and USA-specific trends, as well as marketing in the gastronomy and recreation sectors. He is in great demand as expert in the fields of innovation, strategy, trends and concepts. In 2008, he published his highly successful book “Reich in der Gastronomie” (Rich in Gastronomy).
Pierre Nierhaus is a Tutor at the following institutions:
Hessische Verwaltungs- und Wirtschafts-Akademie, Frankfurt; FBMA Leader’s Club Akademie, Hospitality Management School; IRE |BS Immobilienakademie GmbH; Internationale Fachhochschule, Bad Honnef-Bonn, Studiengang Hospitality Real Estate.

Nierhaus is active in various professional DEHOGA circles. In 2001 he became a founding member of Leaders Club Germany (a European forum for innovative gastronomers), and a member of the FCSI (Foodservice Consultants Society International).